Apple TV app adds support for this video format

Apple TV app will now be able to stream content in HDR10++ on smart TVs. With the tvOS 16 updates, the Cupertino-based tech giant added support for HDR10+ videos for the newly launched third-generation Apple TV 4K. Some smart TV brands like Samsung don’t support the Dolby Vision format for HDR videos. This new addition will help several smart TV users to stream HDR10+ videos on the Apple TV app.
Along with HDR, content from Apple TV and iTunes movie rentals will now also support HDR10+. It is important to note that all videos will not support HDR10+. Only those videos whose HDR10+ master file has been provided by their production studio will be able to support the video format. This format will not be available for a lot of content on Apple TV as only a few studios release content using HDR10+.

What is HDR10+
HDR10+ is a common video format that is available in smart TVs from several brands like Samsung, Amazon and more. This format has been co-developed by Samsung, Amazon and a few other brands.
HDR10+ is quite similar to Dolby Vision. For videos with a high-dynamic range, both formats support dynamic metadata (frame-by-frame or scene-by-scene). The main difference between these two video formats is that Dolby Vision is a proprietary format while HDR10+ is an open-source format.

According to a report by Sammobile, Google is also developing a new high-end audio and video format combination that can compete with Dolby Atmos and Dolby Vision. Google will reportedly use HDR10+ as the HDR video format and has been collaborating with multiple brands to make it successful.