This year, Samsung’s ad campaign started a few days before the iPhone 14 series launch. Even before the iPhone 14 series was announced, Samsung mocked Apple for the lack of “innovation” in the new iPhone models. “With the new innovations heads will turn, but not in your direction,” said an ad adding that the ‘upcoming iPhones’ are not getting the 108MP Space Zoom feature that Samsung launched in 2020.
Following the launch, Samsung Mobile US’ official handle shared a range of cryptic tweets which appears to be an attack on Apple iPhone 14 series, Apple Watch and more. In a series of tweets, Samsung shared its “reactions” to “new devices announced on Wednesday.” Few tweets are related to Apple still not entering the foldable phones segment, where Samsung has been there for a while now. “What the flip, Apple?”, “What’s the hold on the Fold, Apple?” and “Let us know it when it folds,” read the messages in the tweets. In another tweet, Samsung trolls Apple for bringing 48MP camera in iPhone 14’s Pro models (iPhone 14 and iPhone 14 Pro). iPhone 14 Pro and iPhone 14 Pro Max sport the new 48MP wide lens. “48 megapixels? You’re almost there, Apple”, jokes Samsung. The company introduced a 108-megapixel sensor with the Galaxy S20 Ultra in the year 2020. In other tweets, Samsung makes fun of Apple launching a Purple colour option in iPhone 14, a year after Samsung introduced it in its flagship series. Samsung has also reportedly put up billboards in the US making fun of Apple. One of them says that Galaxy devices have been able to record video in 8K for over two years, while even iPhone 14 Pro is still limited to 4K video. Samsung has also made fun of the new Apple Watch, asking users to join the circle, with “tough stuff”. Here, the company seems to be referring to the popular fitness circle on Apple Watch. Here are the tweets and video ads
Buckle Up: Samsung’s ‘camera prediction’ for iPhone 14 series
What will they not think of next?
Explore the head-turning alternatives at https://samsung.com.
A brief summary of Samsung’s “reactions” to the “innovative” new devices announced on Wednesday (September 7 Apple Event) 🧵 👇
A brief summary of our reactions to the “innovative” new devices announced on Wednesday. 🧵 👇
— Samsung Mobile US (@SamsungMobileUS) 1662739200000
What the Flip, Apple?
— Samsung Mobile US (@SamsungMobileUS) 1662739208000
What’s the hold on the Fold, Apple?
— Samsung Mobile US (@SamsungMobileUS) 1662739216000
48-megapixel, you are almost there Apple!
— Samsung Mobile US (@SamsungMobileUS) 1662739224000
Samsung to iPhone users: Seen the GalaxyZ Flip4? There’s no going back after that – join the FlipSide
Once you’ve seen #GalaxyZFlip4, there’s no going back. #JoinTheFlipSideBuy now: https://t.co/3H8ZWuUNPn https://t.co/5McEHiZCgg
— Samsung Mobile US (@SamsungMobileUS) 1662575730000
‘Oh going Purple, cool bro’
— Samsung Mobile US (@SamsungMobileUS) 1662574324000
“Let us know it when it folds.”
Let us know it when it folds. 💁♀️
— Samsung Mobile US (@SamsungMobileUS) 1662574874000
‘Welcome to the party Apple’
Just drove by this damn Samsung 😂 #AppleEvent #iPhone14Pro https://t.co/Q4644x92b3
— Omis View (@omithelegend) 1662577643000
Samsung to Apple Watch users: Join the circle, with “tough stuff”
Join the Circle and be ready for the tough stuff with a premium sapphire crystal glass display made for everyday adventure.
Join the Circle and be ready for the tough stuff with a premium sapphire crystal glass display made for everyday ad… https://t.co/nUDxnyejVS
— Samsung Mobile US (@SamsungMobileUS) 1662587370000