Loco named on the global ‘Next Hottest Products’ list in Amplitude’s Product Report 2022

Loco has announced that it was named on the global “Next Hottest Products” by Amplitude, a global product analytics company, in its Product Report 2022. Loco is the only Indian gaming company to be a part of the report.
The ‘Next Hottest Products’ list claims to recognize products and companies that have put the digital customer experience at the core of their business strategy. Despite an economic downturn, these products have seen at least 40% year-over-year growth in monthly active users, according to data sent to Amplitude. Loco has seen 900% growth in DAUs from Jun-21 to Jun-22 and has seen live watch hours climb by 19x times during this time period. Expanded from last year’s inaugural Next Hottest Products list, this year’s list recognizes 30 fast-growing digital products, including companies from North America, Europe, and Asia-Pacific.
The Next Hottest Products are selected from aggregated, anonymized monthly user data sent to the Amplitude platform during a 13-month period, from June 2021 to June 2022. To be included in this year’s list, products must have met a minimum of 10,000 monthly active users at the start of the analysis period. All companies included must have been privately held as of June 2021.
Commenting on the announcement, Anirudh Pandita, Founder, Loco, said, “To be named in the top 30 list globally, underlines the tremendous growth we have witnessed at Loco over the last year. Product led growth is the foundation for growing in any economic condition, but more so in the volatile economic environment that currently exists globally. At Loco, we have one of the best product and technology teams in the country and this honor is a recognition of each individual who works in those teams. We put users at the center of all our product efforts and the organization continues to deliver features at breakneck velocity!”

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