MeitY Startup Hub and Google announce Appscale Academy: Developers, here’s what in it for you

The Ministry of Electronics and Information Technology (MeitY) Startup Hub and Google are excited to bring back the Appscale Academy program – a growth and development program to train early to mid-stage startups to build high-quality apps for the world. Appscale Academy is Google’s growth and development programme to train early- to mid-stage startups to build apps.
Appscale Academy’s Class of 2022 saw apps across sectors adapt learnings from the program to improve their UI, UX, security, user base, engagement rates, and ratings. 1 in 3 apps from the cohort doubled their visitor and install base during the program. MeitY Startup Hub and Google are now inviting applications for Appscale Academy’s Class of 2023 aiming to help 100 more promising Indian startups scale their growth stories. This marks the second edition of the Appscale Academy program. 100 startups will get selected based on defined criteria by a panel of industry experts, members of MeitY Startup Hub, and Google.
Appscale Academy goes beyond metros
This year, MeitY Startup Hub and Google are further dialing up their efforts to increase participation from startups beyond metro cities in India. Today, nearly 50% of startups in India come from Tier 2 and Tier 3 cities in India. MeitY Startup Hub and Google will be launching a multi-city roadshow aiming to engage over 1000 startups across emerging hubs like Surat, Indore, Coimbatore, Gangtok, and Jaipur.
The second edition will mark a six-month program through which startups will be trained on several aspects of building successful apps, including UX design, business model and monetization strategies, international expansion best practices, and data safety and security practices. Startups will have access to virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry leaders. Many will also get an opportunity to pitch to leading venture capitalists.
Applications will be accepted till February 6, 2023.

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