Samsung launches new range of OLED TVs with Neural Quantum Processor 4K, price starts at Rs 1,69,990

Samsung has expanded its smart TV lineup with the launch of its OLED TV range In India. The new smart TVs from Samsung come with Neural Quantum Processor 4K that claims to deliver clear visuals, deep blacks and vivid colours. The company has also confirmed the entire OLED TVs launched today will be manufactured in India.
Samsung OLED TVs: Price and availability
Samsung OLED TV range consists of two series S95C and S90C. Both series come in three sizes 77-inch, 65-inch and 55-inch starting at Rs 1,69,990. Starting today, the OLED TV range will be available at leading retail stores across India and online on
Consumers can get up to 20% cashback on leading bank credit cards and can also avail of easy EMIs starting at Rs 2,990.
Samsung OLED TVs: Features

  • Samsung OLED TVs feature the Neural Quantum Processor 4K for improved details and screen brightness with AI-based algorithms for 4K upscaling and optimised HDR OLED+ for exceptional details.
  • The TVs are Pantone validated which ensures accurate expression of 2,030 Pantone colours and 110 skin tone shades for a wide range of realistic and vibrant colours.
  • EyeComfort Mode adjusts the brightness level based on the surrounding light for a pleasant viewing experience.
  • Wireless Dolby Atmos and OTS+ technology provide no-strings-attached sound that follows objects on screen and onboard Q Symphony technology allows TV and Soundbar speakers to work together.
  • Features Infinity One design that offers edge-to-edge pictures and a sleek bezel for an uninterrupted viewing experience.
  • Includes attachable One Connect Box helps eliminate clutter and can be placed neatly on the back or side of the TV.
  • The SolarCell Remote is battery-free and can be charged with indoor lighting or electromagnetic waves.
  • Comes with Motion Xcelerator Turbo Pro technology that claims to reduce input lag and motion blur for high-velocity gaming, with up to 144Hz refresh rate and gaming features like Game Bar and Virtual Aim Point.
  • Comes with built-in IoT Hub with Calm Onboarding and IoT-enabled sensors that allow for easy connection and control of smart devices.
  • Supports SlimFit Cam that enables video calling and conferences on the TV screen via Google Meet.
  • All OLED TV models come with a 2-year warranty.

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