This is what Apple CEO has to say on Google’s ‘SMS request’

Apple CEO Tim Cook doesn’t think RCS (Rich Communication Services) support is really needed for the iPhone right now as Apple users haven’t asked for the RCS messaging service on the iPhone, as per a report by 9To5Google. He said this in response to a question from a member of the audience during a 2022 Code Conference session he attended with Jony Ive and Laurene Powell Jobs.
“I don’t hear our users asking that we put a lot of energy on that at this point.”, said Apple CEO on the prospects of Apple allowing support for RCS in the iPhone. By his response, it looks like Apple is not totally averse to the idea of enabling support for RCS which is speculated to improve iPhone user’s experience of texting with Android users. But for now, RCS is a no from Apple.
Google’s ‘Get The Message’ campaign
Google, back in June, tried an unconventional tack to request Apple to embrace the RCS text messaging service. The California-headquartered tech giant asked Apple to allow iPhone users to switch to RCS so that they do not have to face the issue of iPhones not being able to get messages from Android devices. To get its point across, Google actually relied on the “Texts Go Green” song from Drake’s new album Nevermind and posted an “unofficial lyric explainer video” on Twitter.
With “Texts Go Green”, Google was referring to phone number-based text messages from Android devices getting blocked on iMessage and the texts appearing as green SMS bubbles. By “make texting more secure”, Google is alluding to the fact that RCS supports encryption.
According to the report, an Apple executive previously said that “moving iMessage to Android will hurt us more than help us”. Another Apple worker reportedly said that “iMessage amounts to serious lock-in” which speaks of the trust iPhone users put in iMessage.

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