“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musksaid in a tweet. The brand will be known as X, something he talked about soon after he bought the company.
Musk also named the parent company of social media platform Twitter as X Corp. It is a wholly owned subsidiary of X Holdings Corp., which is also owned by Musk.
He later tweeted that, “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.” In a separate tweet, he posted a photo of the blue bird with a black background, hinting at the new logo. “To embody the imperfections in us all that make us unique,” he noted.
Twitter’s New ‘X’ logo
About an hour later, Musk posted a short clip which may be the new logo of the social media company. In the clip, the iconic blue bird quickly fades away into a bright, glowing ‘X’. In a Twitter Spaces session Musk said “Yes” when asked if the Twitter logo will change. He added that “it should have been done a long time ago”.
The bird was temporarily replaced previously by Dogecoin’s Shiba Inu dog, which drove a surge in the meme coin’s market value.
The change in logo reflects the billionaire’s vision to create a “super app” like China’s WeChat. Musk previously said that he wants to make Twitter a platform that will enable users to message, make payments and more.
The move comes a few days after Mark Zuckerberg-owned Meta Platforms launched Threads — an Instagram-like rival to Twitter. Threads saw a tremendous response with over 100 million signup in a week, however, recent reports suggested that the engagement on the new platform nosedived.